Ideas

A short argument about fabric

Why the thing you can feel matters more than the thing you can see, and how it changed the way we shop.

observed · 3 min read

A short argument about fabric

Photographs flatten everything. A good linen and a bad one look identical on a screen and behave nothing alike in a room.

This is the quiet reason so much of what we buy disappoints: we chose it with the wrong sense.

We have started asking a single question before buying anything textile — would I want to touch this in five years? It has saved us a considerable amount of money and one sofa.

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