A short argument about fabric
Why the thing you can feel matters more than the thing you can see, and how it changed the way we shop.
observed · 3 min read

Photographs flatten everything. A good linen and a bad one look identical on a screen and behave nothing alike in a room.
This is the quiet reason so much of what we buy disappoints: we chose it with the wrong sense.
We have started asking a single question before buying anything textile — would I want to touch this in five years? It has saved us a considerable amount of money and one sofa.

