S.O.P. is a filter.
Not a magazine, not a newspaper, not another site publishing as much as possible about fashion and lifestyle. We find the people, places, products, homes, hotels, restaurants, brands, design and ideas we think are worth knowing about — and present them through a clear editorial eye.
She knows the difference between expensive and good.
She is curious. She loves to discover. She can be equally taken with a perfect small hotel on Mallorca, a Swedish ceramicist, a face cream, a restaurant in Copenhagen, a remarkable house outside Oslo or a woman she has never heard of.
Quality and aesthetics matter here, but this is not a luxury magazine. A face cream at 300 kroner can be more interesting than one at 3 000. A small family-run hotel can be more interesting than five stars. A woman with 3 000 followers can be far more interesting than an influencer with 500 000.
Is it good? Is it interesting? Is it worth our attention?
Sought
What we go after. The people, places, things and stories we actively look for and want to know more about.
ReadObserved
What we have noticed. A new name, a hotel, a designer, a restaurant, a beauty launch, a movement or an idea.
ReadPreferred
What we select and stand behind. The things, places and people we believe deserve the attention.
ReadS.O.P. doesn't show you everything. It shows you what's worth your attention.
Sought. Observed. Preferred.
One letter. Only what is worth your attention.
No daily newsletter, no round-ups of everything. We write when we have found something we would tell a friend about.